The Febreze Car Campaign Morphs Smelly Transporters into Pleasant Ones

By: Meghan Young - Published: May 23, 2012 • References: ogilvy & ibelieveinadv
Not to be confused with 'Transformers,' the Febreze Car campaign centers around transforming vehicles. Instead of changing into robotic semblances of humans, these cars morph from smelly transporters such as a garbage truck into a regular family sedans. By doing so, it shows that the once garbage smelling car has gained back its original scent--if not a better one.

The Febreze Car campaign was conceived and executed by Puerto Rico-based ad agency DLC / Ogilvy. Art directed by Jennifer Zierenberg and Francis FernĂĄndez with creative direction by Rafael SepĂșlveda, the ad campaign is rather simple aside from the stages of transformations each car undergoes from the top of the poster to the bottom. It is a fun and youthful campaign. Stats for Transforming Vehicle Ads Trending: Older & Warm
Research: 3,644 clicks in 209 w
Interest: 1.9 minutes
Concept: Febreze Car Campaign
Related: 35 examples / 27 photos
Segment: Neutral, 18-55
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