Not to be confused with 'Transformers,' the Febreze Car campaign centers around transforming vehicles. Instead of changing into robotic semblances of humans, these cars morph from smelly transporters such as a garbage truck into a regular family sedans. By doing so, it shows that the once garbage smelling car has gained back its original scent--if not a better one.
The Febreze Car campaign was conceived and executed by Puerto Rico-based ad agency DLC / Ogilvy. Art directed by Jennifer Zierenberg and Francis Fernández with creative direction by Rafael Sepúlveda, the ad campaign is rather simple aside from the stages of transformations each car undergoes from the top of the poster to the bottom. It is a fun and youthful campaign.
Stats for Transforming Vehicle Ads
Trending: Older & Warm
Research: 3,644 clicks in 209 w
Interest: 1.9 minutes
Concept: Febreze Car Campaign
Related: 35 examples / 27 photos
Segment: Neutral, 18-55
Comparison Set: 13 similar articles, including: iconic pet character ads, logo tattoo ads, and scandalous ladylike campaigns.
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