The 2024 Febreze Scent of the Year is Romance & Desire
Laura McQuarrie — January 25, 2024 — Marketing
The third annual Febreze Scent of the Year has been announced at Romance & Desire for 2024. Through research and forecasts, P&G’s Innovation Foresight of Fragrance and Ingredients found a collective focus on connection and romance, which led to the development of a scent that's conducive to creating togetherness, bonding and closeness.
The passionate scent to spark an intimate mood in any room is marked by notes of pink rose petals and champagne spritz, and the 2024 Scent of the Year is ready to be experienced in several products from Febreze, like Air Mist, Wax Melts and scented plug-ins.
In 2023, Febreze named Mountain as the Scent of the Year and in 2022, Ember claimed the coveted title.
The passionate scent to spark an intimate mood in any room is marked by notes of pink rose petals and champagne spritz, and the 2024 Scent of the Year is ready to be experienced in several products from Febreze, like Air Mist, Wax Melts and scented plug-ins.
In 2023, Febreze named Mountain as the Scent of the Year and in 2022, Ember claimed the coveted title.
Trend Themes
1. Scented Home Products - Opportunity for brands to develop a range of scented home products that create a romantic and intimate atmosphere.
2. Romantic Fragrance Trends - Growing demand for fragrances with notes of pink rose petals and champagne spritz as consumers seek scents that evoke passion and intimacy.
3. Scent of the Year - An annual trend for selecting a signature scent that aligns with the collective focus on connection and romance.
Industry Implications
1. Home Fragrance - The home fragrance industry can leverage the trend of romantic home fragrances to develop new products and scents that create a sense of intimacy in living spaces.
2. Consumer Goods - Consumer goods brands have an opportunity to expand their offerings with new scented products that cater to the growing demand for intimate and romantic fragrances.
3. Beauty and Personal Care - Beauty and personal care brands can tap into the romantic fragrance trend by introducing scented products that enhance the overall sensory experience and evoke feelings of passion and closeness.
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