The Febreze Carstrology Collection Was Created With Aliza Kelly
Michael Hemsworth — May 4, 2022 — Marketing
References: febrezecarstrology & drugstorenews
The Febreze Carstrology Collection is a lineup of astrologically inspired air fresheners for drivers to incorporate into the cabin of their car for a touch of whimsical fragrance. The collection of Car Vent Clip air fresheners are rooted in astrology and were created with the help of astrologer Aliza Kelly. The collection includes a total of 12 scents, which are each targeted towards a consumer's astrological sign.
Kelly commented on the new Febreze Carstrology Collection saying, "Scent is a powerful portal that can manage your energy and shift your mood. Tapping into that in spaces like your car is an easy way to make life more pleasurable. The Febreze Carstrology pairings specifically reflect the core essence of each astrological archetype and what that sign needs most when on the road. After all, the journey is the destination, so why not have a fabulous driving experience?”
Kelly commented on the new Febreze Carstrology Collection saying, "Scent is a powerful portal that can manage your energy and shift your mood. Tapping into that in spaces like your car is an easy way to make life more pleasurable. The Febreze Carstrology pairings specifically reflect the core essence of each astrological archetype and what that sign needs most when on the road. After all, the journey is the destination, so why not have a fabulous driving experience?”
Trend Themes
1. Astrological Air Fresheners - The use of astrology to create air fresheners catering to consumers' astrological signs is a unique way to tap into the growing trend of customization and personalization in consumer goods.
2. Aromatherapy on the Go - The incorporation of specific scents to cater to individual astrological signs is an innovative way to promote aromatherapy on the go for consumers seeking to manage their moods and energies while driving.
3. Bringing Fun to Functional Products - The integration of astrology into practical products such as air fresheners enhances their appeal to consumers by adding an element of fun and whimsy to a daily essential.
Industry Implications
1. Automotive - The automotive industry can take advantage of the trend towards customization of consumer goods by incorporating unique collaborations or limited edition products to provide a fun and personalized experience for drivers.
2. Aromatherapy - The aromatherapy industry can explore new avenues such as on-the-go products catering to specific needs of individuals through the incorporation of different scents to enhance mood and energy.
3. Astrology - The astrology industry can branch out into new product lines by collaborating with brands to add a personal touch to practical products, creating unique offerings for consumers seeking to enhance their daily routine with personalized items.
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