The Fresh af Collection Shares Styles That Celebrate 25 Years of Febreze
Laura McQuarrie — April 19, 2023 — Marketing
References: freshasfebreze & businesswire
To celebrate 25 years of making the world fresher, Febreze teamed up with emerging creators for the Fresh af (fresh as Febreze) collection. This exclusive line of streetwear shares limited-edition sweatsuits inspired by scents and the brand's essence. As Angelica Matthews, Vice President at Febreze, says "Being Fresh af goes beyond simply curating the scent of your home—it’s a lifestyle."
For the collection, Febreze worked with Brema Brema of streetwear label Unfinished Legacy, multidisciplinary artist Rachel Motley and Gen Z creative director and interior decorator Dani Klarić. This spring, fans have their chance to win the limited-edition merch online.
Brands are creating streetstyle merch to tap into the growing demand for fashion that's both comfortable and stylish. Streetwear has become a cultural phenomenon, and brands are leveraging it to connect with younger consumers who value individuality and self-expression.
For the collection, Febreze worked with Brema Brema of streetwear label Unfinished Legacy, multidisciplinary artist Rachel Motley and Gen Z creative director and interior decorator Dani Klarić. This spring, fans have their chance to win the limited-edition merch online.
Brands are creating streetstyle merch to tap into the growing demand for fashion that's both comfortable and stylish. Streetwear has become a cultural phenomenon, and brands are leveraging it to connect with younger consumers who value individuality and self-expression.
Trend Themes
1. Scent-inspired Streetwear - Fashion brands can create unique collections inspired by non-traditional sources like scents to tap into the growing demand for streetwear.
2. Limited-edition Collaborations - Collaborating with emerging creators and using limited-edition merch can create buzz and build brand recognition among younger consumers.
3. Lifestyle Branding - Brands can expand their reach by positioning themselves as a lifestyle instead of just a product, as exemplified by Febreze's 'Fresh af' collection.
Industry Implications
1. Fashion - Fashion brands can leverage the popularity of streetwear by creating their own collections focused on self-expression, comfort, and individuality.
2. Home Care - Home care brands can expand their reach by positioning themselves as a lifestyle brand and offering limited-edition merchandise inspired by their products.
3. Marketing and Advertising - Marketing agencies can work with brands to create unique campaigns and collaborations that connect with younger consumers and build brand awareness.
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