New Balance and Joe Freshgoods Launch the Outside Clothes Series
New Balance releases its Outside Clothes collaboration done alongside Joe Freshgoods for the warmer season. The entire range launches globally and spotlights the 990v3 sneaker along with a series of apparel designs as well. The inspiration behind the capsule stems from COVID-19 and the waves that it caused since.
Joe Freshgoods states, “Sometimes it takes something being taken away from you to realize what it means to you. And that’s really what inspired this shoe. To me, being told you smell like outside represents the early stages of what fun meant. From neighborhood block parties to hanging on the porch all day with your homies, you knew you had a wild day when your mom said you smelled like outside.” The designs are full of earthy palettes and playful clothing that follows the same theme.
Image Credit: New Balance
Joe Freshgoods states, “Sometimes it takes something being taken away from you to realize what it means to you. And that’s really what inspired this shoe. To me, being told you smell like outside represents the early stages of what fun meant. From neighborhood block parties to hanging on the porch all day with your homies, you knew you had a wild day when your mom said you smelled like outside.” The designs are full of earthy palettes and playful clothing that follows the same theme.
Image Credit: New Balance
Trend Themes
1. Casual Outdoor Clothing - The increasing demand for outdoor-inspired casual apparel presents an opportunity to shift focus towards a more relaxed, functional style.
2. Sustainable Fashion - The popularity of outdoor-inspired casual apparel opens a window for the incorporation of sustainable materials and ethical production practices.
3. Collaborations - The success of joint ventures between large clothing brands and independent designers presents an opportunity for further partnerships and increased diversity in fashion lines.
Industry Implications
1. Athletic Footwear - The New Balance and Joe Freshgoods collaboration highlights a need for functional and stylish athletic footwear with outdoor elements, inspired by changing pandemic-induced consumer preferences.
2. Fashion Design - The release of a new line of outdoor-inspired casual apparel emphasizes the importance of incorporating unique design elements and originality in fashion trends.
3. Retail Industry - The demand for outdoor-inspired casual apparel presents an opportunity for retailers to adapt their product lines and capitalize on increasing consumer preferences for more comfortable, functional clothing options.
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