The OpenSky concept takes the idea of curating the web to the next level by bringing together a team with backgrounds in key areas. Shopping online can sometimes be a cumbersome experience, but OpenSky is trying to recreate a unified mall-like experience.
Implications - The web offers a unique opportunity for consumers to connect with professionals and specialists. This level of interaction and insight can create a level of intimacy and loyalty towards a brand. Companies should consider how they can connect a team of specialists with their consumers, to impart knowledge and imbue passion.