Talented
Shopping has irreversibly changed, and the Zegna inSTORE smartphone app proves virtual reality browsing steals the scene from traditional retail interaction.

Italian luxury brand Ermenegildo Zegna has hired Milla Jovovich to promote the Zegna virtual iPad store and the unique experience it offers. The Zegna inSTORE app unites edgy technology with classic, luxurious formal and casual menswear, which aims to make the average businessman feel young and innovative while shopping (or virtual window-shopping) for the classic Zegna garments.

Virtual veteran Milla Jovovich (known for her role as Alice in the Resident Evil series) conveys successfully the mood of the ultra-modern, futuristic service. Do you remember the holographic ads and virtual holographic luxury stores in Minority Report? Listening Jovovich explain the Zegna inSTORE app is eerily close to this fictional portrayal.