Zappos ZN Combines Editorial Content and Online Shopping

By: Katherine Vong - Published: Dec 23, 2011 • References: & psfk
There is a lot of potential in combining retail and editorial content for mobile customers, especially in the fashion industry, and the Zappos ZN app does just that. This tablet application provides customers with an easy way to get fashion content and online shop at the same time.

The Zappos ZN app offers content on the latest fashion trends as well as tips and tricks on how to incorporate the trends into your everyday look. There are even makeup tips and special interviews with fashion designers. Plus, unlike a lot of magazine-turned-apps, the Zappos ZN app provides customers with the convenience of being able to buy Zappos' items directly through the app.

Getting crafty with technology is a surefire way to stay top-of-mind among consumers, and for any fashion retailer, a magazine-style shopping application would be a logical step in its mobile marketing plan. Stats for Retailer Magazine Apps Trending: Older & Chilly
Research: 1,622 clicks in 231 w
Interest: > 3 minutes
Concept: Zappos ZN
Related: 79 examples / 61 photos
Segment: Females, 18-55
Comparison Set: 29 similar articles, including: miniature vintage photo albums, strippable catalogs, and scannable window shopping.