Category
Tech
Metal Manufacturing
Trend cluster
Category
Collaborative
Consumption
Community-sharing initiatives change the way consumers exchange.
1.7
Trend score
Trend
What is the Collaborative Consumption trend?
Collaborative Consumption: Renting, sharing and exchanging has never been as collaborative as it is today. Every day, new initiatives are springing up that are aimed at connecting community members and helping them consume in a way that benefits the community as a whole, as well as each individual person. From car-sharing services and telephone co-op systems to cohousing and more, these joint consumption efforts augment the way consumers interact with one another and contribute to the creation of a better, more collaborative and caring society.
Trend themes
Themes within the Collaborative Consumption trend
Three behaviours holding the trend together01
Collaborative Consumption
Community sharing initiatives are creating a more caring society that benefits individuals and communities alike.
02
Impact Investing
Socially responsible investments that generate profits while contributing to the common good are becoming an increasingly popular option for environmentally and socially conscious individuals and businesses.
03
Community Building
Initiatives that bring people together to collaborate and build a sense of community are promoting social cohesion and generating economic opportunities.
Industry implications
What the Collaborative Consumption trend means for industry
Where the trend changes the playbookFor
Sharing Economy
Businesses that facilitate peer-to-peer sharing and rental of goods and services are disrupting traditional consumption patterns and creating new market opportunities.
For
Renewable Energy
The push towards a more sustainable future is creating opportunities for businesses that offer renewable energy solutions and support for clean energy production.
For
Social Enterprise
Entrepreneurial ventures that prioritize social and environmental impact alongside profitability are emerging as a viable business model that is disrupting traditional capitalist structures.
Trend signals
Trend signals for Collaborative Consumption
Trend score 1.7 out of 10, from popularity 27%, activity 18%, freshness 8%.
Popularity27%
Activity18%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Collaborative Consumption trend
9 featured examples from Oct 23, 2011 to Jul 11, 2012CategorySocial Good
Cohousing Companies
McCamant & Durrett Architects Offer Collaborative Design and Living
The architecture industry can explore innovative ways to incorporate collaborative design principles in the creation of residential spaces.
CategorySocial Good
Healthy Community Sales
'A Moveable Feast' Focuses on Arabs & Bangladeshis Who Live in SW1, London
Opportunities for social entrepreneurs to create sustainable models by selling products to fund community programs.
CategorySocial Good
Community Solar Bonds
SolarShare Co-op Offers Impact Investors Triple Bottom Line Benefits
Opportunity for business professionals to invest in and support the clean energy industry through community solar bonds.
CategoryTech
Gamified Fruit Picking
The Lemonopoly Game Helps Bay Area Residents Find Backyard Fruit
The Lemonopoly game presents an opportunity for the agriculture industry to reach new customers and increase awareness of local produce.
CategoryTech
Favor-Swapping Mobile Games
Connect With Your Neighbors By Playing Favortree
The mobile gaming industry can leverage the concept of favor-swapping games to engage users and foster community connections.
CategorySocial Good
Acupuncture Cooperatives
POCA Aims to Provide Affordable and High Quality Treatment
Disruptive innovation opportunity: Introducing community acupuncture as an affordable alternative healthcare option.
CategoryAutos
Communal Car Businesses
'Getaround' Rental Services Makes Use of Idle Vehicles
The 'Getaround' rental service is a disruptive innovation in the car sharing industry, revolutionizing the way people access and utilize vehicles.
CategorySocial Good
Social Communication Cooperatives
The Phone Co-op Upholds Strict Self-Imposed Ethical Guidelines
The Phone Co-op is a socially responsible cooperative offering phone, broadband and mobile services and it is setting an example for other companies within the telecommunications…
CategoryAutos
Electric Car-Sharing Schemes
Getaround Gives Deals to PlugShare Members
Getaround's platform for peer-to-peer car sharing is disrupting the traditional car rental industry, providing a more flexible and affordable option for transportation.
