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Communal Car Businesses

'Getaround' Rental Services Makes Use of Idle Vehicles

— June 27, 2012 — Autos
The 'Getaround' rental service allows anybody to put up their car for rent at an hourly rate. The aim is to make use of idle cars as statistics show they are stationary 92 percent of the time.

This idea is great for people who need an extra vehicle to move things about in a neighbourhood or to quickly run an errand if their car is temporarily unavailable. Each car has a general description, tech specifications, past ratings and comments attached. Additional information about the availability of the car and where to pick it up or drop it off is posted on each car profile as well. The service is accessible by website or an iPhone app.

'Getaround' provides a solution to the issue of unused household items on a large scale. It harnesses the power of community sharing and encourages an extension of the idea to other objects.
Trend Themes
1. Shared Economy Transportation - The 'Getaround' rental service taps into the shared economy trend by allowing individuals to rent out their idle vehicles.
2. Idle Asset Utilization - The 'Getaround' rental service highlights the trend of maximizing the usage of idle assets, in this case, idle cars.
3. Peer-to-peer Car Rental - 'Getaround' represents a disruptive innovation opportunity in the peer-to-peer car rental industry, enabling individuals to rent cars directly from other individuals.
Industry Implications
1. Car Sharing - The 'Getaround' rental service is a disruptive innovation in the car sharing industry, revolutionizing the way people access and utilize vehicles.
2. Peer-to-peer Marketplaces - 'Getaround' showcases the potential for disruptive innovation in the peer-to-peer marketplace industry by providing a platform for individuals to rent out their personal assets.
3. Transportation and Mobility - The 'Getaround' rental service presents a disruptive innovation opportunity in the transportation and mobility industry by offering a flexible and affordable car rental solution.
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