Superstar

Roozt Lets You Support Social Enterprise Brands and Products

By: Bianca Bartz - Published: • References: roozt
Roozt is a Los Angeles-based social business that sells cause-oriented products, while also contributing a portion of profits to benefit a monthly cause. Operating under the tagline Cool products. Inspiring Brands. Real Impact. Roozt lets customers shop for products, learn how each item will benefit the world, and earn rewards for sharing discoveries.

The idea for the business came after Brent Freeman's successful international trading company collapsed along with the economy in 2008. At this point he had already learned firsthand -- and from his many wealthy clients -- that money can't buy happiness, yet is still essential. He wanted to give back to society while still making a decent living, and just as he was trying to figure out if that was possible, he met TOMS shoes founder, Blake Mycoskie.

Freeman was impressed his scalable business model -- Mycoskie had started a for-profit business with a social mission, giving one pair of shoes to someone in need for every pair of TOMS shoes sold.

Shortly after, Freeman discovered other social entrepreneurs who were running successful businesses while making a positive social impact. Inspired, he partnered with Norma LaRosa and Nick Reder to create their own social enterprise: they would find brands and products with a positive social tie, like TOMS, and sell them from one place.

In the fall of 2010, Roozt.com was launched, targeting cause-conscious Gen Y consumers.

Now a year later, the model is evolving to no longer be restricted to deals, allowing customers to peruse social enterprise brand catalogues, learn about their causes, shop and earn rewards for sharing. Roozt will be relaunching in the coming weeks.


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Roozt on Facebook Stats for Cause-Oriented Deals Trending: Older & Average
Traction: 2,696 clicks in 157 w
Interest: > 3 minutes
Concept: Roozt
Related: 87 examples / 67 photos
Segment: Neutral, 12-35
Comparison Set: 32 similar articles, including: blake mycoskie, creator of toms shoes (interview), one-for-one boating tees, and one-for-one glasses.