While social enterprises like FoodCycle use surplus to feed local communities, Batlow Premium Cider does something different with its food waste: a refreshing beverage with 5.5. percent alcohol.
The product stems from Batlow Apples, an Australian farmers' co-op that has been around for decades. And of course, that's where the apple waste is sourced from.
Springwise noted that because the brand has been around since 1922, "producing the cider under the same name should require less marketing effort and spend than one would usually associate with the launch of a new alcoholic beverage."
Batlow Premium Cider website
Batlow Premium Cider on Facebook
Batlow Premium Cider on Twitter
Wasted Apple Beverages
1,621 clicks in 123 w
More Stats +/-
Fresh Perspective Posts
Collaborative Creation Gigs
$10 Fair-Trade Alcohol