Aspall Crisp Apple Cyder Has a Light Flavor and Lower ABV
Michael Hemsworth — April 15, 2024 — Lifestyle
References: aspall & foodanddrinktechnology
Aspall Crisp Apple Cyder is a premium cider refreshment making its way to retailers in the UK ahead of the busy summertime season to provide both cider and cocktail fans alike with the perfect option to try out.
The cider is crafted with a light, crisp apple flavor and boosts a lower ABV when compared to the brand's other varieties in its range (4.5%). The cider comes in 330ml cans in four and 10-packs, and is available now at Morrisons, Tesco and Waitrose with additional retailers slated to start receiving stock this month.
Marketing Controller for Cider at Molson Coors Beverage Company Stuart Ayre spoke on the Aspall Crisp Apple Cyder saying, "More people are looking towards cider in cans but there’s a gap in the market for a super premium option. Aspall Crisp Apple Cyder is perfectly placed to tap into that opportunity, offering a more sophisticated option for consumers to pick up and enjoy. Early consumer research showed that the product appealed to both existing cider drinkers and consumers that would usually drink RTD cocktails, so we’re confident that it can increase the category’s penetration and appeal to a wider range of consumers."
The cider is crafted with a light, crisp apple flavor and boosts a lower ABV when compared to the brand's other varieties in its range (4.5%). The cider comes in 330ml cans in four and 10-packs, and is available now at Morrisons, Tesco and Waitrose with additional retailers slated to start receiving stock this month.
Marketing Controller for Cider at Molson Coors Beverage Company Stuart Ayre spoke on the Aspall Crisp Apple Cyder saying, "More people are looking towards cider in cans but there’s a gap in the market for a super premium option. Aspall Crisp Apple Cyder is perfectly placed to tap into that opportunity, offering a more sophisticated option for consumers to pick up and enjoy. Early consumer research showed that the product appealed to both existing cider drinkers and consumers that would usually drink RTD cocktails, so we’re confident that it can increase the category’s penetration and appeal to a wider range of consumers."
Trend Themes
1. Premium-quality Canned Ciders - Opportunity for cider brands to target a more sophisticated market with premium canned options.
2. Sophisticated Cider Cocktails - Innovative combinations of cider flavors to attract cocktail enthusiasts seeking a high-quality alternative.
3. Convenience Packaging Innovation - Exploration of new packaging formats and sizes to enhance consumer accessibility and convenience in the cider market.
Industry Implications
1. Beverage Industry - New avenues for premium cider brands to disrupt traditional beverage offerings and appeal to a wider consumer base.
2. Alcoholic Beverage Retail - Potential for retailers to capitalize on the growing demand for premium canned ciders by expanding their product offerings.
3. Marketing and Advertising - Opportunity for marketing professionals to develop strategies that position premium canned ciders as a sophisticated and trendy choice in the market.
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