Planning the stage scenery for a production is an extraordinary undertaking, requiring an expansive creative imagination along with a mind for innovative engineering. It may hence surprise many to behold this IKEA set design strategy.
Indeed, the Teatro Carlo Felice in Genoa, Italy, furnished the sets of two performances, Gianni Schicchi and The Bell, with boxed built-it-yourself beds, tables, chairs and shelves. The inexpensive Scandinavian pieces communicate a distinct sense of mass production, contrasting to the unique quality of objects with which theater scenes are generally treated.
However, the IKEA set design has its advantages, for in its simplicity it showcases the magnificent costumes and the careful thought that went into the many tiny props. It acts as the white walls do in an art gallery, and subtly references the contemporary relevance of the historical subject matter.
Photo Credits: Designboom
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