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Selfridges 'Words Words Words' Celebrates Power of Written Word

By: Katherine Vong - Published: • References: style.selfridges & psfk
The retail world is exceedingly visual as people shop by taking in colors, patterns, design details and the like, but the Selfridges 'Words Words Words' campaign aims to emphasize the power of the written word.

The UK department store has kicked off a store-wide campaign that ranges from window displays to in-store events, all of which highlight the connection between visual and verbal communication. The store windows have been designed by It's Nice That, who have created a giant 'Word-a-Coaster' that dispenses fortunes -- 30,000 of them -- to customers. On the lower level of the store at Selfridges London, the space has been transformed into a library that provides specially curated books as well as classes, book clubs, lectures and workshops from The Idler Academy and It’s Nice That, describes the Selfridges 'Words Words Words' blog post. Stats for Linguistic Retail Campaigns Trending: Older & Warm
Traction: 5,872 clicks in 137 w
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Concept: Selfridges Words Words Words
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Segment: Neutral, 12-55+
Comparison Set: 32 similar articles, including: high fashion pyramids, hedonistic shop windows, and couture creation showcases.