Selfridges' Visual Merchandising Goes Greco-Roman

By: Rafael Srur Guarilha - Published:   Updated: Jun 14 2011 • References: selfridges and mi-cajon.blogspot
Selfridges & Co, the huge London luxury department store, is also famous for its elaborate and constantly-changing shop windows.

This time, the theme is a modern reinterpretation of Greco-Roman sculptures. These sculptures are made of flat cardboard, somehow creating a 3D effect that proves you don't have to spend much to achieve stunning results.

The gallery shows some of the windows, including Maison Martin Margiela and Vivienne Westwood.

Implications - For companies and brands seeking a flurry of short-term attention, there is no better idea than an elaborate publicity stunt. By creating special advertising or a special display, the company directs consumer attention to a limited-time offer or product. This extra interest creates interest in consumers and establishes an air of immediacy with the products.