Selfridges' Visual Merchandising Goes Greco-Roman

By: Rafael Srur Guarilha - Published: Feb 9, 2009   Updated: Jun 14 2011 • References: selfridges & mi-cajon.blogspot
Selfridges & Co, the huge London luxury department store, is also famous for its elaborate and constantly-changing shop windows.

This time, the theme is a modern reinterpretation of Greco-Roman sculptures. These sculptures are made of flat cardboard, somehow creating a 3D effect that proves you don't have to spend much to achieve stunning results.

The gallery shows some of the windows, including Maison Martin Margiela and Vivienne Westwood.

Implications - For companies and brands seeking a flurry of short-term attention, there is no better idea than an elaborate publicity stunt. By creating special advertising or a special display, the company directs consumer attention to a limited-time offer or product. This extra interest creates interest in consumers and establishes an air of immediacy with the products. Stats for Hedonistic Shop Windows Trending: Older & Buzzing
Research: 37,843 clicks in 381 w
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Concept: Hedonistic Shop Windows
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Comparison Set: 14 similar articles, including: naked street portrait, top 20 luxury fashion trends in 2008, and ultimate window shopping.