With its wide range, these digital shopping innovations are indicative of how consumer trust has grown over the last decade in putting their sensitive information (i.e. credit card) online. Digital shopping allows all the fun without any of the traditional hassles.
Implications - Urban consumers lead very busy lives trying to find a balance between work and play. Online shopping lets consumers pick out items when they have a few moments to spare. Companies should consider how they can make their online store more streamlined and efficient.