Express Clothing Allows People to Buy Clothes Directly on Facebook

By: Peter Vallas - Published: May 6, 2011 • References: express & chipchick
Express Clothing has just took shopping and social media to a whole new level. The American clothing retailer is offering its stunning collections for purchase via Facebook. To make it easier for their consumers to browse and buy clothing online, it has integrated its Facebook fan page to include a shop function.

Those who are fans of Express Clothing on Facebook, which now comprsies over 800,000 fans, can now start purchasing away without having to visit the Express Clothing site or even open up a new tab on their browser.

Facebook customers also have the option of leaving comments and 'Like's on the items to give Express recommendations and feedback on what they like. They can also use the page to share with other Facebook Express customers what they thought of the clothing article. Stats for Social Shopping Fan Pages Trending: Older & Average
Research: 2,238 clicks in 263 w
Interest: 1.6 minutes
Concept: Express Clothing
Related: 55 examples / 42 photos
Segment: Females, 12-55
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