Luxury shoppers will now have to visit a bunch of individual sites to get their prestige-ware. eLuxury.com will shut down their luxury commerce site and focus on an online magazine targeting luxury goods. eLuxury says it’s not for lack of financial success, rather too many of the brands they represent have launched their own commerce sites.
“Starting in mid 2009, eLuxury’s new mission will be to create an ‘e-window’ into the world of luxury, by serving as an information reference for luxury in fashion, art de vivre, leather goods, wines and spirits, watches and jewelry, gastronomy, cars, yachts and services,” the spokeswoman said. “To that end, eLuxury intends to develop collaborations with the most prestigious names in the world of luxury media, as well as the main contributors of the luxury world.”
Shutting Down Online Stores
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