The Birchbox Haute Box Bridges Online and In-Store Shopping

By: Meghan Young - Published: Jan 28, 2011 • References: birchbox & fastcompany
There are still a slew of reasons as to why people still prefer in-store shopping over online shopping, but the Birchbox Haute Box bridges the gap between the two. For women, beauty samples are a huge shopping enticer, yet until now, you couldn't get those samples unless you visited the store.

Thanks to Birchbox Haute Box, founded by Hayley Barna and Katia Beauchamp, you can simply subscribe online to receive a box of samples without stepping into a store. For only $10 a month, people can enjoy products from such companies as Benefit, Kiehl's and Marc Jacobs. Stats for Beauty Sample Subscriptions Trending: Older & Chilly
Research: 1,901 clicks in 277 w
Interest: 1 minutes
Concept: Birchbox Haute Box
Related: 65 examples / 50 photos
Segment: Females, 18-35
Comparison Set: 24 similar articles, including: in-store online shopping, online stylista lines, and funky online fashion.