Superstar

From Discount Gift Card Sites to Technology Trade-In Programs

By: Meghan Young - Published: May 12, 2014
One of the best ways that a company can make money is by issuing gift cards and there are a slew of gift card innovations that have been created to entice more of these sales. Yet these innovations will appeal as much to the customer as it will the company.

Companies love gift cards because many of them are never used. Yet one of these gift card innovations, which involves trading them in for something else, can help ensure that the recipient does eventually cash in their gift. Another customer-centered tweak involves a tracking site to ensure cards don't go missing.

These gift card innovations benefit companies by making them more unique and irresistible. For instance, origami certificates are more artistic and QR code gift cards more tech-savvy.