NEW YORK (Reuters) - Polo Ralph Lauren Corp. is taking impulse shopping one step farther with technology that allows passersby to purchase clothing they see in the windows of one of its New York stores by tapping on the glass.
Projected on the window of the Ralph Lauren Madison Avenue store is a 67-inch image of items including polo shirts and tennis ball boy or ball girl uniforms. Customers can shop even when the store is closed by clicking on the window glass.
The Steven Spielberg futuristic movie "Minority Report" inspired the window.
Ultimate Window Shopping
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