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Ultimate Window Shopping Edit
Tap on Glass to Order Clothing

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Ultimate Window Shopping - Tap on Glass to Order Clothing
Tap on Glass to Order Clothing
 Published: Aug 11, 06
Comments: 3 Views: 4,354

NEW YORK (Reuters) - Polo Ralph Lauren Corp. is taking impulse shopping one step farther with technology that allows passersby to purchase clothing they see in the windows of one of its New York stores by tapping on the glass.

Projected on the window of the Ralph Lauren Madison Avenue store is a 67-inch image of items including polo shirts and tennis ball boy or ball girl uniforms. Customers can shop even when the store is closed by clicking on the window glass.

The Steven Spielberg futuristic movie “Minority Report” inspired the window.

References:  today.reuters

Filed In:  business,  fashion,  marketing,  retail








Reactions
FOUR WAYS TO REACT: vote, favorite, add more examples of Ultimate Window Shopping or comment about Tap on Glass to Order Clothing.

sora on Mar 4, 07  0 Trends   32 Comments
window shop-knock to order
sora on Mar 4, 07  0 Trends   32 Comments 0
Rich on Mar 9, 07  61 Trends   28 Comments
Not sure i would want to type in my credit card details on the street!
Rich on Mar 9, 07  61 Trends   28 Comments 0
rocketranger on Mar 14, 07  0 Trends   2,582 Comments
Good idea BUT security & ID theft big risk. Otherwise Unique for ALL stores. Radical for shopping.
rocketranger on Mar 14, 07  0 Trends   2,582 Comments 0


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Ultimate Window Shopping