Rookie

Tap on Glass to Order Clothing

By: Carl Boutet - Published: • References: today.reuters
NEW YORK (Reuters) - Polo Ralph Lauren Corp. is taking impulse shopping one step farther with technology that allows passersby to purchase clothing they see in the windows of one of its New York stores by tapping on the glass.

Projected on the window of the Ralph Lauren Madison Avenue store is a 67-inch image of items including polo shirts and tennis ball boy or ball girl uniforms. Customers can shop even when the store is closed by clicking on the window glass.

The Steven Spielberg futuristic movie "Minority Report" inspired the window. Stats for Ultimate Window Shopping Trending: Older & Average
Traction: 6,799 clicks in 420 w
Interest: 4 minutes
Concept: Ultimate Window Shopping
Related: 65 examples / 50 photos
Segment: Neutral, 18-35
Comparison Set: 24 similar articles, including: canine beauty pageants, entirely industrial editorials, and revamped sports apps.