Ralph Lauren Debuts Interactive Window Stores
Implications - This 24-hour interactive store display combines the appeal of online shopping and the sensory experience of in-store shopping. The wide-screen monitor sits happily outside of Ralph Lauren's main London store, fitting right in line with the luxurious company's branding of cutting-edge creativity. Ultimately, this piece represents literal window shopping that will usher in a generation of completely new retail experiences.Stats for Window Shopping Trending: Older & Average
Traction: 12,111 clicks in 391 w
Interest: 1.4 minutes Concept: Window Shopping
Related: 72 examples / 55 photos
Segment: Neutral, 18-55 Comparison Set: 26 similar articles, including: festive towering treats, simplistic bottle branding, and leveraging smartphone broadcasting.