The New Barneys Magalog Requires 3D Glasses for Viewing

By: Summer Luu - Published: Sep 2, 2010 • References: barneysmag & marketwatch
Take a look at Barneys’ new online magazine layout titled, "Denim Delight" and you will notice hazy, blurry images.  No, there isn't anything wrong with your eyes, but you would actually need to wear 3D glasses to correctly view the current Barneys magalog.

These 3D glasses allow models and merchandise to pop out at you, making you feel as if you can snatch it up and put it in your closet. The Barneys magalog also includes videos and audio. In implementing this exciting new feature, Barneys is taking the initiative to create a more interesting and engaging experience for online shopping. Stats for Dynamic Online Shopping Trending: Older & Chilly
Research: 2,014 clicks in 298 w
Interest: 2 minutes
Concept: 3D Glasses Magalog Barneys
Related: 59 examples / 45 photos
Segment: Neutral, 18-55
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