Superstar

Beta Fashion Creates Collections Entirely from Customer Input

By: Katherine Vong - Published: • References: betafashion and independent
Ever heard of a fashionocracy? This is what Beta Fashion hopes to achieve in the world of fashion design. Creator of Beta Fashion, Joseph Nigoghossian, describes his business as the first fashion label offering collections entirely based on the designs submitted by its online community.

According to The Independent, Nigoghossian hopes to achieve no less than the “democratization of fashion.” Independent designers can get exposure by joining the online community and submitting their ideas and work. If their creations hold up in the judging process—which involves judging from Beta Fashion’s professionals and the site’s web community—then the designs will be produced and sold in the Beta Fashion online store. Check out Beta Fashion for more details.