Amazon TextBuyIt

By: Dee Sandin - Published: Apr 2, 2008 • References: amazon & apnews.myway
Shopaholics rejoice! Let us do the dance of joy! On Tuesday Amazon launched TextBuyIt, letting people text the name of a product, description, UPC or ISBN to the numbers "262966" (which is Amazon on the keypad), so we can buy from our cell phones, including from inside stores.

The service returns two results at a time, where you can buy one of the first two selections by texting "1" or "2," or you can ask for more info by texting the letter "M." Enter the e-mail address you have with your Amazon account and your shipping zip code and wait for the service to call you. They walk you through the checkout process with an automated voice system. You then get confirmation by text message and e-mail and as well as view your order online. The competition isn't so happy but this is way, way cool. Stats for Shopping by Text Message Trending: Older & Chilly
Research: 3,414 clicks in 425 w
Interest: 4 minutes
Concept: Shopping By Text Message
Related: 65 examples / 50 photos
Segment: Females, 18-35
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