Don’t just unwrap presents this Christmas, uncrap them!
Christmas 2008 is fast approaching and I can already predict the unwanted presents that will be cluttering my place in the New Year. Horribly perfumed bath bombs, Charlie Girl body spray sets (I’m not 13 anymore!), another diary, more chocolates, knickers and socks with animal prints—the list is endless!
BoxedUp.com, an online shopping community, has launched a campaign aimed at Christmas shoppers to put a stop to the giving and receiving of unwanted presents. The online social shopping community has set up a dedicated site, ChristmasUncrapped.com.
You can vote online for your most unwanted Christmas product and the product with the most votes is destroyed by a madcap method of destruction, much to voters’ glee!
Watch the first video which shows the nemesis of all men’s Christmas wish lists, the cotton sock, shot at with a shotgun and blown up to smithereens!
Stats for Campaigns Against Unwanted Gifts
Trending: Older & Chilly
Research: 1,778 clicks in 392 w
Interest: > 3 minutes
Concept: Campaigns Against Unwanted Gifts
Related: 42 examples / 32 photos
Segment: Neutral, 18-35
Comparison Set: 15 similar articles, including: social fashion shopping application, pack your virtual suitcase, and social t-shirt shopping communities.
Campaigns Against Unwanted Gifts
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