The Urban Farm 'No Assembly Required' Stunt Takes a Jab at IKEA

By: Meghan Young - Published: Nov 28, 2011 • References: urbanbarn & psfk
The Urban Farm 'No Assembly Required' publicity stunt takes a direct jab at larger companies like IKEA. This Canadian furniture company shows the benefit of already assembled furniture by strategically placing boxed furniture in public areas. By doing so, it shows how useless boxed furniture really is, and how much of a hassle it can be to have to put it together oneself.

Conceived and executed by Spring Advertising, an ad agency based in Vancouver, British Colombia, the Urban Farm No Assembly Required guerrilla marketing approach is located around their city. From benches to trash cans and hydrants, these boxed furniture pieces not only grab people's attention almost immediately, it also makes them ponder over just how much work is put into assembly-required items. Urban Farm is definitely an appealing alternative. Stats for Boxed Furniture Campaigns Trending: Older & Mild
Research: 2,806 clicks in 234 w
Interest: 3.2 minutes
Concept: Urban Farm No Assembly Required
Related: 49 examples / 38 photos
Segment: Neutral, 12-55
Comparison Set: 18 similar articles, including: motion-blur illusion campaigns, playful delivery campaigns, and zombie preparation campaigns.