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Customized Campaigning
Using social media apps to create extremely personal marketing messages
Implications - Facebook is an advertising platform that brands today simply can't ignore, and it's helping marketers in more ways than one. While the privacy issue still exists, many young consumers are not hesitant to share their personal profile information with brands; in response, brands are using social media apps to snatch up a person's Facebook Timeline information to create extremely customized campaigns that range from quirky musicals to custom fragrances. Recently, a site called 'Take This Lollipop' even spotlighted the potential dangers of readily sharing personal information with social media apps by, ironically, asking visitors to share their Facebook information. Regardless, customizing campaigns in this way is allowing brands to hyper-target and reach their customers in an unprecedented way.
| Score: 4.3 |
This Year and Mild
Top 6 Examples:
Date Range:10,409 Total Clicks Oct 11 - Jul 12 |
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Featured Examples | |||||||||||
Social Network Horror Films'Take This Lollipop' Turns Facebook Into a Stalker FlickMost people are aware of the risks and dangers that come with posting all your personal information on social networking sites, but after visiting the 'Take This Lollipop' website, you might want to take… [More] |
Romantic Song CreatorsShow a Special Someone You Care With the Heineken Serenade AppIf you have no idea how you're going to get that special someone to be your date this Valentine's Day, the Heineken Serenade app is here to help. Available on the beverage brand's Facebook page, the Heineken… [More] |
Custom Fragrance ToolsDKNY Scent Finder Helps You Find the Perfect PerfumeA fragrance can really change the way you are perceived and the way you feel about yourself, which is why those shopping for a new perfume -- either for themselves or a special someone -- would do well… [More] | |||||||||
Interactive Fantasy ContestsThe 'Welcome to Rekall' Site Offers Users an Experiential JourneyIf you’re excited about the upcoming remake of Total Recall, then you’ll want to visit the ‘Welcome to Rekall’ microsite, an interactive site that gives users the chance to... [More] |
Customized Chorusing CartoonsIntel 'Me The Musical' App Creates a Personal Video Using FacebookA number of recent campaigns have involved brands tapping into customers’ social media profiles to create more personalized, and therefore engaging, content, and one of them is the Intel ‘... [More] |
Interactive Song ExperiencesMNDR Music Video Can Be Personalized Via Your Facebook DataThe MNDR music video is a great example of how bands today can engage and interact with their fans. The band has enlisted the agency fourclops to create a video that would offer fans a cool new of... [More] | |||||||||
