Customized Campaigning

Using social media apps to create extremely personal marketing messages
Implications - Facebook is an advertising platform that brands today simply can't ignore, and it's helping marketers in more ways than one. While the privacy issue still exists, many young consumers are not hesitant to share their personal profile information with brands; in response, brands are using social media apps to snatch up a person's Facebook Timeline information to create extremely customized campaigns that range from quirky musicals to custom fragrances. Recently, a site called 'Take This Lollipop' even spotlighted the potential dangers of readily sharing personal information with social media apps by, ironically, asking visitors to share their Facebook information. Regardless, customizing campaigns in this way is allowing brands to hyper-target and reach their customers in an unprecedented way.
SCORE: 3.4
Mild Top 6 Examples: 12,189 Total Clicks Oct 11 - Jul 12
Popularity
Activity
Freshness
DEMOGRAPHICS
Social Network Horror Films - 'Take This Lollipop' Turns Facebook Into a Stalker Flick
SCORE: 5.9
Warm 2,839 Clicks Pub: Oct 20, 11
Social Network Horror Films
'Take This Lollipop' Turns Facebook Into a Stalker Flick
Most people are aware of the risks and dangers that come with posting all your personal information on social networking sites, but after visiting the 'Take This Lollipop' website, you might want to take… [More]
Romantic Song Creators - Show a Special Someone You Care With the Heineken Serenade App
SCORE: 3.5
Warm 2,346 Clicks Pub: Feb 2, 12
Romantic Song Creators
Show a Special Someone You Care With the Heineken Serenade App
If you have no idea how you're going to get that special someone to be your date this Valentine's Day, the Heineken Serenade app is here to help. Available on the beverage brand's Facebook page, the Heineken… [More]
Custom Fragrance Tools - DKNY Scent Finder Helps You Find the Perfect Perfume
SCORE: 2.5
Mild 5,353 Clicks Pub: Jan 18, 12
Custom Fragrance Tools
DKNY Scent Finder Helps You Find the Perfect Perfume
A fragrance can really change the way you are perceived and the way you feel about yourself, which is why those shopping for a new perfume -- either for themselves or a special someone -- would do well… [More]
Interactive Fantasy Contests - The 'Welcome to Rekall' Site Offers Users an Experiential Journey
SCORE: 3.1
Untested 412 Clicks Pub: Jul 5, 12
Interactive Fantasy Contests
The 'Welcome to Rekall' Site Offers Users an Experiential Journey
If you’re excited about the upcoming remake of Total Recall, then you’ll want to visit the ‘Welcome to Rekall’ microsite, an interactive site that gives users the chance to... [More]
Customized Chorusing Cartoons - Intel 'Me The Musical' App Creates a Personal Video Using Facebook
SCORE: 2.7
Untested 680 Clicks Pub: Jul 30, 12
Customized Chorusing Cartoons
Intel 'Me The Musical' App Creates a Personal Video Using Facebook
A number of recent campaigns have involved brands tapping into customers’ social media profiles to create more personalized, and therefore engaging, content, and one of them is the Intel ‘... [More]
Interactive Song Experiences - MNDR Music Video Can Be Personalized Via Your Facebook Data
SCORE: 1.6
Untested 559 Clicks Pub: Jul 12, 12
Interactive Song Experiences
MNDR Music Video Can Be Personalized Via Your Facebook Data
The MNDR music video is a great example of how bands today can engage and interact with their fans. The band has enlisted the agency fourclops to create a video that would offer fans a cool new of... [More]