The 'Welcome to Rekall' Site Offers Users an Experiential Journey

By: Katherine Vong - Published: Jul 5, 2012 • References: welcometorekall & brandchannel
If you're excited about the upcoming remake of Total Recall, then you'll want to visit the 'Welcome to Rekall' microsite, an interactive site that gives users the chance to experience another fantasy life and be rewarded in the process. Choose from experiences like Secret Agent, Fashionista, Celebrity and even Sports Anchor, and sit back as the site takes you on an experiential journey, personalized by applying data from your Facebook account.

With brand-sponsored contests for each "experience," the Welcome to Rekall campaign also offers users the chance to win prizes every time they complete an experience. For example, if you go the Fashionista route (sponsored by AOL) you can win the opportunity to spend a day with Heidi Klum, or if you choose Rockstar, you might win tickets to see Green Day in concert, as well as a Sony tablet and a two-night stay at a hotel, all courtesy of Pandora. Visit the microsite now to see what it's like to live another life! Stats for Interactive Fantasy Contests Trending: Older & Mild
Research: 459 clicks in 203 w
Interest: 0.8 minutes
Concept: Welcome To Rekall
Related: 61 examples / 47 photos
Segment: Males, 12-55
Comparison Set: 22 similar articles, including: disapproving grandma microsites, interactive eyewear timelines, and organic food fighters.