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Show a Special Someone You Care With the Heineken Serenade App

By: Katherine Vong - Published: • References: facebook & brandingmagazine
If you have no idea how you're going to get that special someone to be your date this Valentine's Day, the Heineken Serenade app is here to help. Available on the beverage brand's Facebook page, the Heineken Serenade app helps you create a personalized romantic love song to ask your crush or sweetie out on a date.

Available in 20 languages (so there's really no excuse), the interactive Heineken Serenade app lets you personalize the content in the serenade, such as what you want to do on the date and why you like the person. The end is a quirky tune sung by an even quirkier mustachioed man: Paul “Kiss” Kissaun. According to BrandChannel, you can create about 640 different serenades.

The Heineken Serenade app is part of Heineken's larger 'Open Your World' global campaign and based on the brand's second film/commercial 'The Date.' Stats for Romantic Song Creators Trending: Older & Mild
Traction: 2,359 clicks in 141 w
Interest: > 3 minutes
Concept: Heineken Serenade App
Related: 61 examples / 47 photos
Segment: Neutral, 12-55
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