Volvo Big East Media Day Promotes the Volvo S60 With Super-Fans

By: Beatriz Villamor - Published: • References: mybigeastvolvo & bigeast.org
Volvo recently brought together 16 digital influencers (each an alumni fan from a Big East School) for Big East Media Day. They’re all going back to their alma mater with a college buddy and a Volvo S60 for the weekend to relive their college days, attend a highly anticipated basketball game and share their entire experience using their social channels.

The finalists will blog, post on Facebook, and tweet about their weekend. Everything will be aggregated on a microsite, and readers can vote on who they think deserves the title of “Biggest Fan of the Big East.”

The grand prize is a trip back to NYC for the Big East championships, a donation to their university in their name from Volvo and a big surprise from Volvo. Stats for Alma Mater Auto Advertising Trending: Older & Chilly
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Interest: > 3 minutes
Concept: Volvo Biggest East Fan
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Segment: Males, 18-55
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