Volvo recently brought together 16 digital influencers (each an alumni fan from a Big East School) for Big East Media Day. They’re all going back to their alma mater with a college buddy and a Volvo S60 for the weekend to relive their college days, attend a highly anticipated basketball game and share their entire experience using their social channels.
The finalists will blog, post on Facebook, and tweet about their weekend. Everything will be aggregated on a microsite, and readers can vote on who they think deserves the title of "Biggest Fan of the Big East."
The grand prize is a trip back to NYC for the Big East championships, a donation to their university in their name from Volvo and a big surprise from Volvo.
Stats for Alma Mater Auto Advertising
Trending: Older & Chilly
Research: 298 clicks in 288 w
Interest: > 3 minutes
Concept: Volvo Biggest East Fan
Related: 39 examples / 30 photos
Segment: Males, 18-55
Comparison Set: 14 similar articles, including: college sports star sneaks, presidential betting, and traveling shipping container stores.
Alma Mater Auto Advertising
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