Volvo Big East Media Day Promotes the Volvo S60 With Super-Fans

By: Beatriz Villamor - Published: Nov 13, 2010 • References: mybigeastvolvo &
Volvo recently brought together 16 digital influencers (each an alumni fan from a Big East School) for Big East Media Day. They’re all going back to their alma mater with a college buddy and a Volvo S60 for the weekend to relive their college days, attend a highly anticipated basketball game and share their entire experience using their social channels.

The finalists will blog, post on Facebook, and tweet about their weekend. Everything will be aggregated on a microsite, and readers can vote on who they think deserves the title of "Biggest Fan of the Big East."

The grand prize is a trip back to NYC for the Big East championships, a donation to their university in their name from Volvo and a big surprise from Volvo. Stats for Alma Mater Auto Advertising Trending: Older & Chilly
Research: 298 clicks in 288 w
Interest: > 3 minutes
Concept: Volvo Biggest East Fan
Related: 39 examples / 30 photos
Segment: Males, 18-55
Comparison Set: 14 similar articles, including: college sports star sneaks, presidential betting, and traveling shipping container stores.