MNDR Music Video Can Be Personalized Via Your Facebook Data

By: Katherine Vong - Published: Jul 12, 2012 • References: mndr.omusicawards & digitalbuzzblog
The MNDR music video is a great example of how bands today can engage and interact with their fans. The band has enlisted the agency fourclops to create a video that would offer fans a cool new of interacting with its music. The tool is available on its dedicated website, and it applies Facebook data to create a personalized music video for each individual.

Visitors to the site just have to allow the app access to their Facebook information, and it will use it toward the creation of a special MNDR music video that incorporates things like the your name, friends and hometown. It even creates personalized text messages and posts so that the entire story in the music video is all about you. Watch the video here to see a completed video, but visit the dedicated site to create a personalized MNDR music video of your own. Stats for Interactive Song Experiences Trending: Older & Chilly
Research: 567 clicks in 201 w
Interest: 0.8 minutes
Concept: MNDR Music Video
Related: 86 examples / 66 photos
Segment: Neutral, 12-35
Comparison Set: 31 similar articles, including: artistically interactive apps, 17 interactive bus stop ads, and interactive virtual world simulators.