Beliebers can now be one step closer to their pop star idol with the Justin Bieber for Blippar augmented reality app. To promote his newly released album 'Believe,' Blippar is providing fans access to exclusive extras such as song previews and videos.
Teenage girls and mothers can now avoid being mobbed by screaming fans vying for a photo with the pop star. The Justin Bieber for Blippar app superimposes the superstar's image on top of your ordinary snapshot. Your Facebook friends will be green with envy -- until they realize it's an illusion -- when they see your face next to the Biebs. The app also allows your camera to recognize the Justin Bieber 'Believe' album cover; a short video of the star talking about the app will pop-up when the camera detects his swoon-worthy mug.
Brands such as Nike, Sony and Guinness have also used Blippar's augmented reality technology to promote new products to consumers.
Stats for Interactive Pop Star Apps
Trending: Older & Mild
Research: 1,112 clicks in 204 w
Interest: > 3 minutes
Concept: Justin Bieber For Blippar
Related: 56 examples / 43 photos
Segment: Females, 12-35
Comparison Set: 20 similar articles, including: lip-smacked heart throbs, high fashion heartthrob shoots, and tween star toys.
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