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Nine West Enters a New Era With Its 'Love Fury' Fragrance

By: Katherine Vong - Published: • References: ninewest_ & fragrantica
Nine West, a brand known for its affordable yet fashionable footwear, handbags and other chic accessories, is stepping into the perfume market with the launch of its 'Love Fury' fragrance.

This new fragrance is apparently for "sexy and passionate" women who like wearing high heels. To drive that point home, the perfume's bottle features a cap that is actually the stiletto heel of a black pump. Innovative packaging aside, the perfume is the company's attempt at combining the emotions associated with fashion and fragrance. As Stacy Lastrina, Nine West's chief marketing officer, explains, "Like shoes, fragrance has transformative powers. They both tie into emotion. They are both weapons of attraction."

As for the 'Love Fury' fragrance's smell, it features mandarin and red berries pulp, with floral, musk, amber and sandalwood notes. Stats for High Heel Bottle Stoppers Trending: Older & Chilly
Traction: 2,890 clicks in 156 w
Interest: 4 minutes
Concept: Love Fury Fragrance
Related: 60 examples / 46 photos
Segment: Neutral, 18-35
Comparison Set: 22 similar articles, including: tranquil taper branding, literary fragrances, and crimson corolla branding.