The Kenzo Pre-Fall 2012 Campaign Video is Playful

By: Alexandra Serrano - Published: • References: kenzo & graziadaily
The genius fashion videographer Quentin Jones has created the Kenzo Pre-Fall 2012 Campaign Video that brings the collection to life.

Famed for having worked with Victoria Beckham and Chanel, Jones has created a conceptual haven with his fashion short. The concept of the campaign revolves around a sporty model who juxtaposes the active clothing that Kenzo is know for with an air of femininity. Says Jones of the concept, "We wanted her to be elegant, but have a hardness about her - a bewitching fighter."

The video is a collage of kaleidoscopic imagery which compliments the pre-fall collection. Littered with tailored cropped pants and masterful layering of fall shades, the collection shines in this fashion short.

Needless to say, the conceptual enhancement of the Kenzo brand has taken the collection to epic levels of chic. Stats for Animated Dapper Campaigns (UPDATE) Trending: Older & Average
Traction: 957 clicks in 112 w
Interest: > 3 minutes
Concept: Kenzo Pre-Fall 2012 Campaign Video
Related: 96 examples / 74 photos
Segment: Females, 12-35
Comparison Set: 35 similar articles, including: geometric patterned tops, eccentrically layered lookbooks, and suggestively splattered models.