Superstar

Focusing on Friendship, Playtime and Positivity

By: Tana Makmanee - Published: Jul 31, 2013
Keeping an advertisement light and fun is definitely a great way to attract viewers, which is why these playful ad campaigns are utilizing elements of humor and adventure to draw in both children and adults.

While certain subject matter requires emotional and thought-provoking campaigns, these playful ads are more about showcasing the lighter and more comical aspect to these products. These playful techniques include showcasing such aspects as humorous situations between strangers, having inanimate objects come to life or simply showcasing people having fun outdoors with their friends or family. By using these fun and lighthearted features in these ads, marketers are preventing viewers from having to overthink the overall ad, allowing them to simply enjoy it for what it is.

From adorable puppy ads to positive campaigns, these playful ads are showcasing that audiences seem to identify extremely well with themes and situations they can relate to.