Ray Ban 'Legends Never Hide' Campaign Inspired by Real-Life Stories

By: Katherine Vong - Published: Jun 27, 2012 • References: ray-ban & psfk
To celebrate its 75th anniversary, sunglasses brand Ray Ban has taken real-life stories from Ray Ban wearers and created the Ray Ban 'Legends Never Hide' campaign, which includes an interactive timeline and gallery on a dedicated microsite.

The microsite features a continuous, side-scrolling timeline that spans 75 years. You can click on parts of the timeline to reveal stories submitted by users, as well as the campaign image or sunglasses model that was inspired by the particular story. The microsite also showcases the campaign's print ads, which comprise seven iconic images, with the words 'Never Hide,' that were inspired by user-submitted stories representing special moments when they are wearing Ray Ban sunglasses.

There is plenty to explore on the Ray Ban 'Legends Never Hide' site, including a Wall of Legends gallery and a 'Virtual Mirror,' so make sure you check it out! Stats for Interactive Eyewear Timelines Trending: Older & Average
Research: 4,165 clicks in 203 w
Interest: 1.9 minutes
Concept: Ray Ban Legends Never Hide
Related: 88 examples / 68 photos
Segment: Neutral, 18-55+
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