The Facebook Energy App -- as of yet untitled, yet slated for an early 2012 launch -- is poising the social network to change the way we use and distribute the now-dwindling resource of sustainable energy.
The process of saving on power (and money) begins with taking a hit for the team: You'll have to grant Facebook access to your household energy data. That may be too large a breach of privacy for some to accept, which is perfectly understandable. For the unconcerned, you'll be able to sync your utility information and compare it to your friends, family and similar homes in the region. The Facebook Energy App gamifies the process of energy use, forcing users to compete with their friends and win the big prize: a smaller utility bill and the warm, fuzzy feeling that comes with knowing you've helped sustain the planet in some small way!
Look for the phone application on your Android or iPhone early next year.
Stats for Social Media Power Saving
Trending: Older & Chilly
Research: 271 clicks in 237 w
Interest: 2.1 minutes
Concept: Facebook Energy App
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Segment: Males, 18-55
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