Star

Facebook Subscriptions Let You Build a Cult of Personality

By: Omar Yusuf - Published: • References: blog.facebook & gizmodo
With almost every social media or networking websites encroaching on their territory, Mark Zuckerberg and co. are ready to strike a blow with the new Facebook subscriptions.

The problem was simple: You admire a celebrity or someone famous, but they either don't appear on Facebook (under their real name, anyway) or simply won't accept your friend request. The solution is even simpler -- taking a barely legal stab at Twitter, users need only click the "subscribe" button on the profiles of their favorite writers, actors and thinkers. Instead of adding someone like Richard Branson as a friend with whom you can interact, Facebook Subscriptions lets you follow the celebrity in question, seeing his updates without the ability to pester him with creepy messages.

In the end, everyone wins (sort of)! The celebrity garners a following while maintaining his or her privacy to a degree, while eager fans are supplied with all the morsels of info they could ask for. Stats for Friend-Stalking Facilitations Trending: Older & Average
Traction: 1,970 clicks in 166 w
Interest: 4 minutes
Concept: Facebook Subscriptions
Related: 66 examples / 51 photos
Segment: Neutral, 18-55
Comparison Set: 24 similar articles, including: 911 social media stats, social media players, and privacy-pushing campaigns.