A number of recent campaigns have involved brands tapping into customers' social media profiles to create more personalized, and therefore engaging, content, and one of them is the Intel 'Me The Musical' campaign.
This fun and quirky animated campaign promotes the Ultrabook computer by offering users an interactive social experience through a dedicated site page. Here, you can connect with their Facebook accounts and the app will create an animated musical featuring personalized elements from your Facebook profile and Timeline content, including your friends, interactions, birthday and Facebook 'Likes.' As the Intel 'Me The Musical' cartoon plays, it also points out various global events and facts, such as the year the Segway was created and the song that hit the top of the charts the year you were born.
Stats for Customized Chorusing Cartoons
Trending: Older & Chilly
Research: 1,079 clicks in 199 w
Interest: 1 minutes
Concept: Intel 'Me The Musical'
Related: 91 examples / 70 photos
Segment: Neutral, 12-55
Comparison Set: 33 similar articles, including: digitized olympic promotions, music-loving mini movies (sponsored), and epic olympic shorts.
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