The Louis Vuitton 'New, Now' website is an example of one of the many new ways traditional fashion houses are trying to engage their customers. Today's luxury designers must focus on more than just great couture; more and more labels are catering to the consumer desire for content as well as great fashion by creating content-based digital platforms and microsites.
The Louis Vuitton 'New, Now' site is an online magazine that provides users with interesting content, including designer-themed videos, the first of which is called 'Walking in Fabrizio Viti's Shoes.' The whimsical video centers around style director Fabrizio Viti's shoe collection, says Popsop, and features animated Barbie dolls in addition to pairs of Louis Vuitton's shoes -- both doll-sized and life-sized -- dancing around.
Make sure you visit the Louis Vuitton 'New, Now' for more videos and unique fashion content.
Stats for Digital Couturier Magazines
Trending: Older & Chilly
Research: 1,019 clicks in 227 w
Interest: > 3 minutes
Concept: Louis Vuitton New Now
Related: 99 examples / 76 photos
Segment: Neutral, 18-55+
Comparison Set: 36 similar articles, including: glamorous denim looks, bored heiress editorials, and shocking sacrilegious shoots.
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