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Inclusive Retail
Inviting customers to be part of the design and promotion process
Implications - Last year, we wrote about 'Democratized Selling,' in which retailers are crowdsourcing design ideas (particulary in clothing) to ensure that production meets demand. The trend has continued, and now there are even more variations of this "inclusive" method of retail. More brands are inviting their customers to be part of the entire process, from design to promotion, asking for feedback on products and encouraging them to promote the goods in exchange for rewards. These systems benefit both sides: not only do they help brands in assessing demand and marketing their goods, but they also empower consumers.
| Score: 4.5 |
This Year and Mild
Top 6 Examples:
Date Range:7,623 Total Clicks Sep 11 - Jul 12 |
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Featured Examples | |||||||||||
Shopaholic Smartphone AppsThe Snapette App Lets You Share and Suggest Fashion FindsThe Snapette app is a crowdsourced shopping app designed for shopaholics with smartphones. The Snapette app lets you share what you're shopping for by letting you post pictures of the bags, shoes or accessories… [More] |
Crowdsourced Fast Food TeesYou Could Win $5,000 With Wendy Threads T-Shirt Design ContestFast food chain Wendy's has launched a Facebook T-shirt design contest called Wendy Threads, which encourages its online fans to to design a tee that celebrates the Wendy's brand.
In terms of prizes,… [More] |
Crowdsourced Magazine ShootsBlackBook Magazine REquest Wants Fans to Edit Joseph Gordon-LevittJoseph Gordon-Levitt, an acclaimed actor who's appeared in such movies as (500) Days of Summer and Inception, has recently posted a BlackBook Magazine REquest on his hitRECordJoe Tumblr account. I can… [More] | |||||||||
Product Feedback PlatformsKrush Helps Brands Decide What to Make Based on Visitor VotesCrowdsourced feedback is steadily become a necessary step in the design process as more brands recognize the importance of acquiring customer opinion prior to launching a massive production program,... [More] |
Product Testing ShopsDarling Delicious Helps Companies Try Out New InnovationsAny company knows that testing a product before actually launching it is crucial to understanding its potential in the real-world marketplace. Thanks to a company called Darling Delicious, brands can now… [More] |
Rewarding Product ReferralsMulu Lets You Recommend Products for Cash or Charitable DonationsYou probably already share recommendations concerning your favorite products with your friends online, and now you can earn some cash doing so with Mulu.me.
Founded by Amaryllis Fox, Mulu is an... [More] | |||||||||
