Inclusive Retail

Inviting customers to be part of the design and promotion process
Implications - Last year, we wrote about 'Democratized Selling,' in which retailers are crowdsourcing design ideas (particulary in clothing) to ensure that production meets demand. The trend has continued, and now there are even more variations of this "inclusive" method of retail. More brands are inviting their customers to be part of the entire process, from design to promotion, asking for feedback on products and encouraging them to promote the goods in exchange for rewards. These systems benefit both sides: not only do they help brands in assessing demand and marketing their goods, but they also empower consumers.
SCORE: 3.5
Mild Top 6 Examples: 10,361 Total Clicks Sep 11 - Jul 12
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DEMOGRAPHICS
Shopaholic Smartphone Apps - The Snapette App Lets You Share and Suggest Fashion Finds
SCORE: 3.7
Mild 3,766 Clicks Pub: Sep 27, 11
Shopaholic Smartphone Apps
The Snapette App Lets You Share and Suggest Fashion Finds
The Snapette app is a crowdsourced shopping app designed for shopaholics with smartphones. The Snapette app lets you share what you're shopping for by letting you post pictures of the bags, shoes or accessories… [More]
Crowdsourced Fast Food Tees - You Could Win $5,000 With Wendy Threads T-Shirt Design Contest
SCORE: 3.7
Mild 2,027 Clicks Pub: Feb 12, 12
Crowdsourced Fast Food Tees
You Could Win $5,000 With Wendy Threads T-Shirt Design Contest
Fast food chain Wendy's has launched a Facebook T-shirt design contest called Wendy Threads, which encourages its online fans to to design a tee that celebrates the Wendy's brand. In terms of prizes,… [More]
Crowdsourced Magazine Shoots - BlackBook Magazine REquest Wants Fans to Edit Joseph Gordon-Levitt
SCORE: 3.1
Mild 2,229 Clicks Pub: Sep 3, 11
Crowdsourced Magazine Shoots
BlackBook Magazine REquest Wants Fans to Edit Joseph Gordon-Levitt
Joseph Gordon-Levitt, an acclaimed actor who's appeared in such movies as (500) Days of Summer and Inception, has recently posted a BlackBook Magazine REquest on his hitRECordJoe Tumblr account. I can… [More]
Product Feedback Platforms - Krush Helps Brands Decide What to Make Based on Visitor Votes
SCORE: 3.3
Untested 669 Clicks Pub: Jul 20, 12
Product Feedback Platforms
Krush Helps Brands Decide What to Make Based on Visitor Votes
Crowdsourced feedback is steadily become a necessary step in the design process as more brands recognize the importance of acquiring customer opinion prior to launching a massive production program,... [More]
Product Testing Shops - Darling Delicious Helps Companies Try Out New Innovations
SCORE: 3.3
Untested 794 Clicks Pub: Oct 19, 11
Product Testing Shops
Darling Delicious Helps Companies Try Out New Innovations
Any company knows that testing a product before actually launching it is crucial to understanding its potential in the real-world marketplace. Thanks to a company called Darling Delicious, brands can now… [More]
Rewarding Product Referrals - Mulu Lets You Recommend Products for Cash or Charitable Donations
SCORE: 3.1
Untested 876 Clicks Pub: Jul 20, 12
Rewarding Product Referrals
Mulu Lets You Recommend Products for Cash or Charitable Donations
You probably already share recommendations concerning your favorite products with your friends online, and now you can earn some cash doing so with Mulu.me. Founded by Amaryllis Fox, Mulu is an... [More]