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Inclusive Retail

Inviting customers to be part of the design and promotion process

Implications - Last year, we wrote about 'Democratized Selling,' in which retailers are crowdsourcing design ideas (particulary in clothing) to ensure that production meets demand. The trend has continued, and now there are even more variations of this "inclusive" method of retail. More brands are inviting their customers to be part of the entire process, from design to promotion, asking for feedback on products and encouraging them to promote the goods in exchange for rewards. These systems benefit both sides: not only do they help brands in assessing demand and marketing their goods, but they also empower consumers.
Trend Themes
1. Crowdsourced Retail Design - Crowdsourcing design ideas from customers to ensure that brands can assess demand for their goods and get customers involved in the design and promotion process.
2. Product Testing and Feedback - Companies are offering feedback platforms and product testing shops to understand customer reactions before launching into a full production program.
3. Crowdsourced Fashion Design - Customizable, limited-production fashion designs that can be altered, voted on and produced for pre-order in a weekly design cycle.
Industry Implications
1. Retail - Develop crowdsourced platforms for retail design and feedback.
2. Manufacturing - Implement product testing shops for research and development.
3. Fashion - Develop platforms that allow for customizable fashion design.
2.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 56 Examples:
808,206 Total Clicks
Date Range:
Sep 11 — Jul 12
Trending:
Mild

Featured Examples

Shopaholic Smartphone Apps
Shopaholic Smartphone Apps
The Snapette App Lets You Share and Suggest Fashion Finds
The Snapette app is a crowdsourced shopping app designed for shopaholics with smartphones. The Snapette app lets you share what you're shopping for by letting you post pictures of the bags, shoes or accessories… MORE
Crowdsourced Fast Food Tees
Crowdsourced Fast Food Tees
You Could Win $5,000 With Wendy Threads T-Shirt Design Contest
Fast food chain Wendy's has launched a Facebook T-shirt design contest called Wendy Threads, which encourages its online fans to to design a tee that celebrates the Wendy's brand. In terms of prizes,… MORE
Crowdsourced Magazine Shoots
Crowdsourced Magazine Shoots
BlackBook Magazine REquest Wants Fans to Edit Joseph Gordon-Levitt
Joseph Gordon-Levitt, an acclaimed actor who's appeared in such movies as (500) Days of Summer and Inception, has recently posted a BlackBook Magazine REquest on his hitRECordJoe Tumblr account. I can… MORE
Product Feedback Platforms
Product Feedback Platforms
Krush Helps Brands Decide What to Make Based on Visitor Votes
Crowdsourced feedback is steadily become a necessary step in the design process as more brands recognize the importance of acquiring customer opinion prior to launching a massive production program,... MORE
Product Testing Shops
Product Testing Shops
Darling Delicious Helps Companies Try Out New Innovations
Any company knows that testing a product before actually launching it is crucial to understanding its potential in the real-world marketplace. Thanks to a company called Darling Delicious, brands can now… MORE
Rewarding Product Referrals
Rewarding Product Referrals
Mulu Lets You Recommend Products for Cash or Charitable Donations
You probably already share recommendations concerning your favorite products with your friends online, and now you can earn some cash doing so with Mulu.me. Founded by Amaryllis Fox, Mulu is an... MORE
play_circle_filled Customizable Crowdsourced Fashion
Customizable Crowdsourced Fashion
Cut On Your Bias Lets You Vote on Designs & Alter Them
The latest in democratized, crowdsourced fashion design is a site called Cut On Your Bias, which invites consumers into the design process by allowing them to customize designs to their liking and... MORE

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