Superstar

Darling Delicious Helps Companies Try Out New Innovations

By: Katherine Vong - Published: Oct 19, 2011 • References: b2bdelicious and springwise
Any company knows that testing a product before actually launching it is crucial to understanding its potential in the real-world marketplace. Thanks to a company called Darling Delicious, brands can now try out their food or cosmetics products in a special testing store before they actually release their wares to customers.

Darling Delicious' trend store helps companies test their products. Its own researchers search for the "most luxurious, innovative, tasty and sustainably produced" items and then test market them to females who fall in the 25 to 55 age range at their trial store in Groningen, the Netherlands. Along with test products, the store also sells products from Darling Delicious' own line of goods.

Companies who get their products tested at the Darling Delicious store get full access to all consumer feedback as well as help from Darling Delicious in analyzing feedback and how best to produce, package and price the item for the real market.