The Cottage Delight Convenience Range is Accessible
Michael Hemsworth — May 2, 2023 — Lifestyle
References: cottagedelight & retailtimes
This Cottage Delight convenience range is being launched by the specialty food brand in the UK in a bid to help it make its handcrafted jams, chutneys and pickles more accessible by consumers.
The product range has been developed exclusively for the convenience store channel and is meant to elevate shopper expectations with what they can find at their nearby retailer. Shoppers will be drawn in thanks to eye-catching packaging, while the premium flavor and quality will keep them coming back. The range includes sweet and savory varieties alongside sauces to ensure there's something for anytime of day.
National Account Manager Tony Price spoke further on the inspiration behind the Cottage Delight convenience range saying, "Premiumisation is key to Cottage Delight, because consumers now understand the real costs of cheap food, in terms of its environmental impact, and need to be sure of the provenance of what they buy. Edible escapism is another major factor, with a third of consumers buying more treats, weekend, and midweek ‘pick me ups’ and treats as pleasurable and occasional necessities."
The product range has been developed exclusively for the convenience store channel and is meant to elevate shopper expectations with what they can find at their nearby retailer. Shoppers will be drawn in thanks to eye-catching packaging, while the premium flavor and quality will keep them coming back. The range includes sweet and savory varieties alongside sauces to ensure there's something for anytime of day.
National Account Manager Tony Price spoke further on the inspiration behind the Cottage Delight convenience range saying, "Premiumisation is key to Cottage Delight, because consumers now understand the real costs of cheap food, in terms of its environmental impact, and need to be sure of the provenance of what they buy. Edible escapism is another major factor, with a third of consumers buying more treats, weekend, and midweek ‘pick me ups’ and treats as pleasurable and occasional necessities."
Trend Themes
1. Convenience Store Luxury Ranges - Specialty food brands are launching exclusive product lines for convenience stores to offer premium quality and flavor as a disruptive innovation opportunity.
2. Eye-catching Packaging - Brands are exploring visually appealing and conspicuous packaging design as a disruptive innovation opportunity to attract consumers.
3. Edible Escapism - Consumer's desires for high-quality food products as a means of escapism presents an opportunity for brands to innovate and provide luxury convenience offerings.
Industry Implications
1. Convenience Store - Specialty food brands are targeting the convenience store retail industry with luxury product ranges as a disruptive innovation opportunity.
2. Food Packaging - Brands are investing in innovative and eye-catching packaging designs to increase brand recognition and customer appeal as a disruptive innovation opportunity in the food packaging industry.
3. Food Retail - As consumers strive for premium and high-quality food products, the food retail industry can provide innovative convenience offerings as a disruptive innovation opportunity.
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