Temporary Biz, from Pop-Up Fashion Restaurants to Pop-Up Nightclubs

By: Katherine Vong - Published: Oct 7, 2011
Pop-up establishments are becoming increasingly common in today's marketplace, and it's not hard to see why. With low overhead costs, enhanced flexibility and the ability to instantly create excitement around a brand at targeted locations, these pop-up shops, restaurants and other establishments seem to get all of the rewards but with none of the risk.

Previously, pop-up establishments were centered on fashion -- apparel brands like Puma and Comme De Garcons were among the first to try pop-up retail. Now, however, brands the world over, including Coca-Cola, Apple and Google, have launched their own versions of these temporary (some might even call them guerrilla) businesses.

As consumers continue to enjoy the novelty -- and often the freebies -- involved with temporary shops, we will certainly be seeing more of these pop-up establishments in markets around the globe. Stats for 52 Pop-Up Establishments Trending: Older & Buzzing
Research: 131,808 clicks in 242 w
Interest: 5.1 minutes
Concept: Pop-Up Establishments
Related: 381 examples / 293 photos
Segment: Neutral, 18-35
Comparison Set: 140 similar articles, including: pop-up cosmetics stores, gold-plated pop-up bars, and recycle awareness shops.