Edwards Moore Used Pantyhose Tights for the Arnsdorf Sample Sale

By: Yanis Rudzitis - Published: Feb 27, 2011   Updated: May 5 2011 • References: edwardsmoore & framemag
For the design of the Arnsdorf 72-hour pop-up store, Australian architectural studio Edwards Moore used 154 pairs of pantyhose tights. Stretched over the walls and ceilings, the tights created a really cool setting for Arnsdorf's sample sale.

Inspired by rocky caves and crystal forms, this design really transformed the space of the pop-up store and turned the everyday piece of clothing into a sculptural object. This successful concept no doubt helped to boost sales as well.

Implications - Many people enjoy pop-up stores because they are unique and don't last for long periods of time, creating a sense of urgency. When something has a limited time period, people will flock to it because they don't want to miss out. This also goes for limited-edition items. Stats for Fashionable Pop-Up Stores Trending: Older & Average
Research: 7,310 clicks in 273 w
Interest: 3.1 minutes
Concept: Arnsdorf Sample Sale
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Segment: Females, 18-55
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