Inspired by rocky caves and crystal forms, this design really transformed the space of the pop-up store and turned the everyday piece of clothing into a sculptural object. This successful concept no doubt helped to boost sales as well.
Implications - Many people enjoy pop-up stores because they are unique and don't last for long periods of time, creating a sense of urgency. When something has a limited time period, people will flock to it because they don't want to miss out. This also goes for limited-edition items.