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Baro-Iro Boutique Promos the Shibuya Center-Gai McDonald's

By: Holger Mohr - Published:   Updated: Mar 24 2011 • References: mcdonalds.co.jp & cscoutjapan
The Baro-Iro (rose color) t-shirt shop popped up at the Shibuya Center-Gai McDonald's from June 11 to June 16. The second floor of the building was completely turned into a t-shirt wonderland.

The McDonald's pop-up t-shirt shop sold limited-edition rose-colored shirts in 50 different colors for about $10 apiece. Check out some of McDonald's other viral campaigns below. Stats for Pop-Up T-Shirt Shops Trending: Older & Warm
Traction: 10,026 clicks in 287 w
Interest: 4 minutes
Concept: Pop-Up T-Shirt Shops
Related: 52 examples / 40 photos
Segment: Females, 12-35
Comparison Set: 19 similar articles, including: fashionable fast food, mcdonalds uses subliminal advertising (or do they?), and mcdonalds launching world cup burger.