Apprentice

Kubik

By: Lauren G - Published:   Updated: Mar 25 2011 • References: kubikberlin.de
Located near Berlin's river Spree, Kubik's modular design literally glows in the dark, with dozens of conventional 1000-litre water tanks used to create a temporary installation. On the weekends the tanks double as glowing DJ booths, filled with some of Europe's best record spinners on a mission to keep clubbers firmly on the alfresco dance floor.

Implications - The sour economy has affected the ability of would-be entrepreneurs to lease retail spaces. "Pop-up" buildings made from modular shipping containers offer the ideal solution, as they can be quickly installed on the spot and removed after closing hours. These temporary spaces create impromptu party spots; when paired with the right talent, they can be just as successful as standalone clubs. Stats for Pop-Up Nightclubs Trending: Older & Mild
Traction: 12,950 clicks in 423 w
Interest: 3 minutes
Concept: Pop-Up Nightclubs
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Segment: Neutral, 18-55
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