Admittedly, men’s fashion isn’t displayed in an elaborate way; women tend to get all the glitz, but the Alfred Dunhill Winter 2010 collection changed that theory. Dunhill explained that "it is not enough to expect a man to pay for the best, you must also give him what he has paid for."
The Alfred Dunhill Winter 2010 collection was displayed in a transformed pop-up shop in a vacant Meatpacking District warehouse for New York Fashion Week. The display included projection technology and aluminum panels, bringing a fresh design to men’s fashion.
Pop-Up Menswear Installations
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